Tool Provides Real-Time Analytics for Marketers to Take Immediate Action on Paid Social Campaigns at a Global Scale
Santa Monica, Calif. - August 21, 2013 -- SHIFT (www.shift.com), the real-time marketing platform for agencies and brands, today announced the SHIFT Media Analyzer, an analytics tool for social advertisers. SHIFT Media Analyzer enables marketers to analyze paid media campaigns, across various brands and at a global scale - all within a single dashboard. SHIFT Media Analyzer provides real-time analysis, regardless of which tool or application was used to build the campaign. With real-time analytics, marketers are now enabled to gain the insight needed to determine which real-time marketing campaigns are driving conversions and empowers marketers to maximize their social ROI.
The SHIFT Media Analyzer provides interactive charts, keyword analysis, and other features for marketers to measure ROI and several key performance indicators. The cloud marketing tool’s granular focus lets marketers break down the efficiency of their social ad dollars - providing full transparency and enabling marketers to gain a complete picture of every campaign. With SHIFT Media Analyzer, marketers can guarantee they are reaching the right audience and are provided the data needed to turn their audience into customers.
“Our goal is to ensure that from the CMO down there is data readily available for analysis. Media Analyzer is the first tool that brings the entire conversion journey into view, and allows marketers to work together with their agencies and vendors to drill down as granular as needed in order to identify the opportunities that ultimately impact their sales,” said James Borow, co-founder and CEO of SHIFT.
The SHIFT Media Analyzer features:
Real-time Visuals: Interactive charts and graphs enable marketers to easily hone in on specific campaigns and identify which ad creative is driving the highest engagement.
Campaign Analytics: Visualizations make it simple to identify anomalies in any campaign, ad, and targeting performance; allowing advertisers to focus efforts on initiatives that have the most impact.
Timeline Analysis: Monitor campaign performance indicators over time, as detailed as down to a specific day.
Keyword Analysis: Find which keywords are working and which are underperforming to take action in real time.
Collaboration & Sharing: With one click, charts and graphs can be downloaded and shared with team members inside and outside of the SHIFT platform.
SHIFT Media Analyzer is available within the SHIFT Open Marketing Cloud, a suite of best-in-class applications. Sign up at SHIFT.com today to get started with the SHIFT Media Analyzer available on SHIFT’s Open Marketing Cloud.
SHIFT is the real-time marketing platform of choice for 10 of the top 20 global advertisers, empowering brands and agencies to manage, advertise and analyze their marketing initiatives in real-time. The SHIFT platform provides users access to the SHIFT Open Marketing Cloud, a suite of best-in-class marketing apps which includes SHIFT Media Manager, the leading social advertising app. SHIFT is the only company worldwide to earn Facebook’s Strategic PMD distinction, Twitter’s API distinction and LinkedIn’s Sponsored Updates partnership. SHIFT is based in Los Angeles, with additional offices in Palo Alto, Chicago and New York. For more information, visit http://www.SHIFT.com